Crawl, walk, run into digital marketing with Sitecore

Imagine this scenario: as an experienced digital marketer, you have multiple sources of acquisition: SEO, SEM, display advertising, print advertising, social media, and even offline events or tradeshows. All of those potential customers funnel into your website at various entry points and with varying moments in their decision life cycle. Your website, primed for these... Continue Reading →

Keeping Your Sitecore Tree Organized

There's one big thing that should be on everyone's mind when working with a lot of content.  That big thing is organization of the Sitecore content tree.  With a single site solution, organization can be a little less serious.  But, once you start to deal with a multi-site solution, organization is key.  There are so... Continue Reading →

Keeping Item and Field Names Unique

There are many things that can help with confusion as a developer and as a content author.  One of the biggest confusions I've come across has been duplicate item names, fields, and placeholders.  Sitecore will render whatever the first instance of that name is.  So, if you have an item with the same name as... Continue Reading →

Sitecore Campaign Set-up

Now that you know more about your users and their behavior, it’s time to analyze what brings users to your site in order to create marketing initiatives that result in more conversions. Sitecore Campaigns allow you to target the user once they arrive at the site. Campaigns, like the Google Analytics URL Builder, include a... Continue Reading →

Configuring Goals in Sitecore

You’ve done the work of categorizing your users and content. Now it’s time to discuss your specific goals for each user group. Sitecore goals measure activities visitors can perform on your website. You can assign a goal for any action you’d like your user to take. Example goals: Download a brochure Register for a newsletter... Continue Reading →

Sitecore User Categorization: How-To

Now that you know all about Sitecore Profile and Pattern Cards, it's time to learn how to set them up. To configure a persona profile and profile keys, log into the Sitecore Experience Platform dashboard and open the marketing control panel. Our Sample Personas are: Yanni Young Person Mary Middle Age Sally Senior 1. Create... Continue Reading →

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