HI Wins Fifth Sitecore Experience Award

SEA_NA_CWSitecore announced today that BISSELL Homecare, Inc.’s BISSELL.ca (Canada) website has won the 2014 Sitecore Experience Award for the Retail, Wholesale and Consumer Goods category. Formerly the Sitecore Site of the Year Award, the SEA is presented to Sitecore customers and partners whose websites demonstrate measurable results and progress in terms of digital experience delivery. The winning sites are judged on results such as increased sales, conversions, market share, reduced costs, streamlined processes, increased efficiency and expansion of operations—such as into new countries or across new channels.

The BISSELL.ca site was built by Sitecore Platinum Implementation Partner Horizontal Integration (HI) in collaboration with BISSELL. HI serves as BISSELL’s digital agency partner on a multi-year strategic roadmap designed to unify BISSELL’s global digital footprint on a Sitecore foundation. BISSELL.ca is the first of several sites to emerge on the new foundation, and it represents the first-ever enterprise implementation of Sitecore to include full B2C ecommerce capabilities without the use of third-party commerce software.

“When we started working with Horizontal Integration, BISSELL’s websites were built across various disconnected platforms and technologies. This created a complex environment to support along with a huge backlog of digital projects,” said Jacki Schreiner, Digital Programs Manager for BISSELL. “We were also faced with the challenge of delivering a consistent brand experience across all of our global web properties.”The new solution, architected by Horizontal Integration, enables BISSELL to efficiently support multiple external- and internal-facing sites on a single platform, sharing content and assets while introducing contemporary best practices such as experience personalization, responsive web display and state-of-the-art faceted search capabilities. “We’re very proud of what we’ve achieved so far, but it’s only the start,” said Schreiner. “This program is about providing our customers with the best, most relevant possible experience and we’re already seeing quantifiable results from our efforts.”

“We’re honored to share this recognition,” said Horizontal Integration CEO Sabin Ephrem. “The solution we’ve designed together with BISSELL shows the value of creating seamless connections between digital content and commerce experiences.”

“The evolution of the Sitecore Experience Awards showcases how Sitecore customers are far exceeding the boundaries of the traditional website,” said Scott Anderson, Chief Marketing Officer at Sitecore. “We’re honored to be part of the amazing experiences our customers and partners have delivered and delighted to highlight their award-winning work.”

Migration of BISSELL’s flagship U.S. property onto the new Sitecore platform is under way and other global sites are in planning stages. The U.S. site launch will introduce even more advanced marketing capabilities and more streamlined digital operations.

About BISSELL Homecare, Inc.

For 138 years and counting, Michigan-based BISSELL Homecare, Inc. has developed innovative floor care solutions that make cleaning easier. As the top-selling brand in floor care appliances*, BISSELL understands that fuller lives often mean more messes, and that convenient cleaning tools help us embrace life’s messier moments. Now in its fourth generation of family leadership, the company supplies households across the globe with vacuums, sweepers, deep-cleaning machines, hard surface cleaners and cleaning formulas. For more on BISSELL’s complete line of floor care products, visit http://www.BISSELL.com.

*Based on NPD unit sales data

About Horizontal Integration

Horizontal Integration (HI) is a Sitecore Platinum Implementation Partner specializing exclusively in the Sitecore CMS platform. HI’s Web Solutions team includes eight 2015 Sitecore Global MVPs and is dedicated to full lifecycle project implementations—from strategy and user experience design through technical development and deployment of advanced web marketing solutions. Learn more at solutions.horizontalintegration.com.

About the Sitecore Experience Awards

The Sitecore Experience Awards is an international competition held on an annual basis. Winners are selected in several categories within each region. The nominations list is based on input from partners, customers, the press, analysts and colleagues. Nominees are asked to submit an application outlining how they are using Sitecore to create amazing experiences that feel personal to every customer and create a powerful brand halo across every channel that delivers real business results. Winners demonstrate creativity in presentation, integration with a rich data sources and applications, an ability to educate, inform and motivate to action, and a compelling overall user experience.

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